Music Based Programming

Music Based Programming

Music Based Programming is a compilation of music into a playlist that will be played during the show on the radio station. Depending on the type of radio station, most of the shows featuring on the station will play same genre of music and songs that are available to that radio stations. Usually the presenters will create their own playlists that would be suitable to their show and their audience, taking the songs from radio station's ABC playlists. During this process the presenter uses different techniques and decides what song should be an opener to the show and what song should close it, usually strong songs that are popular enough would be used; what songs should be played in a segue and also when. The presenter also puts all the features that will be on the show in the specific order as it is important to make the show more entertaining, so the audience would continue to listen to the show.

For Radio 1 Breakfast show with Nick Grimshaw the main audience would be between ages of 20-29 who is most likely has a full time job. The music that is played, mostly the popular songs from  pop, dance, RnB, hip-hop genres, suits this audience as well and meets audiences needs. The show is mostly includes everything that is appealing to their target audience. It can be some live interviews with an actor who was in a film that was recently released and has the same target audience as the radio show.

Radio 3 Essential Classics Music in the Great War: Rob Cowan with Jay Winter on the other hand has complete opposite target audience. The show and radio station aims mostly at the older generation who likes classical music. The music that is played is classical from various composers it might even be from a recent ones. As their target audience is completely different from radio 1's, radio 3 will not be doing the interviews with the actors that were recent film as it would not be appealing to their target audience and they will only loose their audience.

The internet radio is very popular, ranging from iTunes radio, Spotify Radio and any other that can be found on some websites as a feature; it can have various audiences and they usually play music only. The playlists sometimes can be created by the listener to match his/her music needs. It is very beneficial as with today's technology this type of radio can be listened on a smartphone almost anywhere.

The in-store radio mostly used to appeal to their customers. They usually use mainstream songs in a playlists to make the customer feel relaxed and in a happy mood so he/she would most likely be wanting to stay around the shop and buy their products. Topshop, Asda, Co-op they all have the in-store radio stations. The music that they play usually is Pop music or RnB. The songs that they use would be the ones that are popular at the time and it will also depend on their target audience (what products they sell, and what their customers' age that come in to the shop).

Radio Show Editing

Staff Radio Show Editing

Student Radio Show Editing

I have cut out all the silent parts that were 3 or more seconds. I also had to lower the sound level where needed or increase it to make it all sound at the same level and not to be too loud or too quiet. I have also putted jingle on the separate track and any other music bends to separate and control its sound level much easier.

20 Minute Staff Radio Workbook

Evaluation of Student Radio Demo

How well do you feel you met / achieved the unit brief? Why?

I feel that my student demo radio show has achieved and met the requirements of the unit brief as it is ~20 minutes long, has news update and includes relevant speech and music. All key features that were in the brief have been included in the show.

What were your strengths and weaknesses on this project? (You can link these to the hard and soft skills needed/used/learned/developed in the project)

 

A major weakness was the news update, as I have not included jingle between the news stories, and overall the news part was not well presented. Another weakness would be the speech, as it sounded like I was reading the text from a paper.
My strengths would be music scheduling, radio script, software and equipment use. Most of these skills were improved while recording the show.  Doing a practical makes it possible to see what works and what does not and gain valuable experience that can be implemented for the next show.

How suitable was your work for the intended purpose (i.e. as a student show for the college radio) and what makes it suitable? 

The radio show was not very suitable for the college radio. It only had the topics, news and music that were relevant for the audience aged between 16-25 but not as a student show.

How well did you appeal to / meet the needs of your target audience?  What were your audience's needs and what did you include in your show to meet those needs?  How did you find out what your audiences needs were?

I have included in the show some of the relevant topics, which was about game industry. The music choice was hip-hop as it was the most popular genre among the target audience according to a survey. The news bulletin topics weren't all suitable to the target audience. Overall, radio show seems to be meeting audiences needs.
Evaluate your work in comparison to professional radio - how does it compare / differ? How you could improve the professionalism of your next demo?

My Radio Show Demo has a structure like the professional shows' do; it has jingle/indent, signposting, audience interaction, news update etc.. Speech content of a radio feels like it is being read and does not always have a natural flow in comparison to a professional. It also needs to be improved to be more conversational. Music beds could have been added during speeches to make the radio sound more professional and entertaining.

Staff Radio Questionnaire

https://docs.google.com/forms/d/1GRDkRsC9-mXoY8_gBx88IpVBj93OqStaT_R9SKfCD1g/viewform

Pre - production Planning Sheet and Time Planning

Planning Sheet:

https://docs.google.com/document/d/1PueaqPOzIthMNsLmssiarsCG3kHNKXyPiIFeFAN_fyQ/edit?usp=sharing

Time Planning:

https://docs.google.com/document/d/1uGG1-VqtumFr47YogP93VgU_rXWYDfZ2AhknsbK4xLY/edit?usp=sharing

Radio Codes and Regulation

Regulation & Codes of Practice

A) What are the names of the two companies that licence radio stations to play music?

□ PPL & PRS

            For a bonus point, what do the above acronyms stand for:

B) Phonographic Performance Limited

C) Performing Right Society

D) What else do the above companies collect and distribute for music artists/songwriters/publishers?

• Royalties

E) What would happen if a shop / club / radio station didn’t purchase licences from these bodies and were found out by the PRS/PPL?

• They get fined for not having the licence

___________________________________________________________________

F) What is the name of the regulator of the Broadcast and Telecommunications Industries?

Ofcom

G The document that sets out the principles, meanings and "practices to be followed” by the Broadcast industries is called the:

The Broadcasting Code

H) Name three of the areas (sections) of the “Code” and two examples of what that section states you cannot do on Radio.

1) Privacy - Cannot disclose location, name or any other private information without permission. 

               - Children under 16 have the right for privacy and it cannot be disclosed due to fame of their parents.

2) 

3)

ASSESSMENT 1[b]

ASDA FM is a in-store radio station. The target audience of this type of a radio are everyone who comes to store to shop; mainly those who would have a job and would be able to afford more than few items that are in store.
The purpose of such a radio station is to provide pleasurable experience while customers are shopping. It is not only makes a customer to be willing to return to any of the stores, which are owned by the same company called 'ASDA' , that are located almost everywhere in the country wherever the customer will travel. Another factor is the music that is being played on the radio; it is mainly pop and some popular hits. The reason being that this type of music is being played is to make set the mood of customers make them more relaxed and make them more happier and a happy customer would be more willing to spend more in a store than a frustrated or sad one; that is why the radio does not have presenters talking after one or two songs. Songs are being played back to back with some occasional jingles and of course from time to time playing some commercials that are strictly relevant and beneficial for 'ASDA' itself. Thus, advertisements are more likely will not be ignored and interest a customer or will inform of some deals that a store has at the moment, which a customer did not see before.
According to 'The Guardian' ASDA FM has just over eighteen million listeners each week. This makes ASDA FM very successful radio in-store radio station. The music that it plays satisfies many customers, entertains and makes enjoyable experience while shopping in 'ASDA' store. The radio station is very good at appealing to their target audience, and meets all its purposes of a in-store radio station.

ASSESSMENT [1a]

Radio 1 is a one of the radio stations owned by BBC. The age of the target audience is from 15 to 29; who live in the UK, and is a student or who is full-time employed, and have access to the radio station.
As the target audience age is 15-29 Radio 1's format is Top 40/CHR. It plays popular music from many different genres, which would be the most suitable for their target audience, to attract more listeners while meeting a style and vision of the radio. Throughout the day it plays different genres of music. For instance, in the evening it would play more of a club/dance music that it would in the morning or any other time. It is done this way, because only a small amount of listeners would want to listen to dance music in the morning; as the rest of listeners would want to listen to something that would help them to wake up and entertain during travel to work or to a place where they are studying.

Radio 1 meets their target audience with the music that they play; as the majority listens to the hit songs that the radio play, but the shows themselves excluding music does not fully meet their audience range, which is 15-29. The age range, that the radio's shows apply to, will be more likely between 20-29. On Friday and the weekends the radio aims to play more dance/club music, which would bring the age group to 18-24 as it is more relevant. It attracts people who is going out and partying during that time.
Throughout the day it broadcasts many different shows, where one program that is being broadcast leans towards one age group and may be more relevant and appealing than the rest their target audience; but it manages to keep a good balance that would satisfy majority of their target audience. Overall Radio 1 meets the requirements to keep their target audience entertained, and making them to come back and listen to their radio station again.