Radio Codes and Regulation

Regulation & Codes of Practice

A) What are the names of the two companies that licence radio stations to play music?

□ PPL & PRS

            For a bonus point, what do the above acronyms stand for:

B) Phonographic Performance Limited

C) Performing Right Society

D) What else do the above companies collect and distribute for music artists/songwriters/publishers?

• Royalties

E) What would happen if a shop / club / radio station didn’t purchase licences from these bodies and were found out by the PRS/PPL?

• They get fined for not having the licence

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F) What is the name of the regulator of the Broadcast and Telecommunications Industries?

Ofcom

G The document that sets out the principles, meanings and "practices to be followed” by the Broadcast industries is called the:

The Broadcasting Code

H) Name three of the areas (sections) of the “Code” and two examples of what that section states you cannot do on Radio.

1) Privacy - Cannot disclose location, name or any other private information without permission. 

               - Children under 16 have the right for privacy and it cannot be disclosed due to fame of their parents.

2) 

3)

ASSESSMENT 1[b]

ASDA FM is a in-store radio station. The target audience of this type of a radio are everyone who comes to store to shop; mainly those who would have a job and would be able to afford more than few items that are in store.
The purpose of such a radio station is to provide pleasurable experience while customers are shopping. It is not only makes a customer to be willing to return to any of the stores, which are owned by the same company called 'ASDA' , that are located almost everywhere in the country wherever the customer will travel. Another factor is the music that is being played on the radio; it is mainly pop and some popular hits. The reason being that this type of music is being played is to make set the mood of customers make them more relaxed and make them more happier and a happy customer would be more willing to spend more in a store than a frustrated or sad one; that is why the radio does not have presenters talking after one or two songs. Songs are being played back to back with some occasional jingles and of course from time to time playing some commercials that are strictly relevant and beneficial for 'ASDA' itself. Thus, advertisements are more likely will not be ignored and interest a customer or will inform of some deals that a store has at the moment, which a customer did not see before.
According to 'The Guardian' ASDA FM has just over eighteen million listeners each week. This makes ASDA FM very successful radio in-store radio station. The music that it plays satisfies many customers, entertains and makes enjoyable experience while shopping in 'ASDA' store. The radio station is very good at appealing to their target audience, and meets all its purposes of a in-store radio station.

ASSESSMENT [1a]

Radio 1 is a one of the radio stations owned by BBC. The age of the target audience is from 15 to 29; who live in the UK, and is a student or who is full-time employed, and have access to the radio station.
As the target audience age is 15-29 Radio 1's format is Top 40/CHR. It plays popular music from many different genres, which would be the most suitable for their target audience, to attract more listeners while meeting a style and vision of the radio. Throughout the day it plays different genres of music. For instance, in the evening it would play more of a club/dance music that it would in the morning or any other time. It is done this way, because only a small amount of listeners would want to listen to dance music in the morning; as the rest of listeners would want to listen to something that would help them to wake up and entertain during travel to work or to a place where they are studying.

Radio 1 meets their target audience with the music that they play; as the majority listens to the hit songs that the radio play, but the shows themselves excluding music does not fully meet their audience range, which is 15-29. The age range, that the radio's shows apply to, will be more likely between 20-29. On Friday and the weekends the radio aims to play more dance/club music, which would bring the age group to 18-24 as it is more relevant. It attracts people who is going out and partying during that time.
Throughout the day it broadcasts many different shows, where one program that is being broadcast leans towards one age group and may be more relevant and appealing than the rest their target audience; but it manages to keep a good balance that would satisfy majority of their target audience. Overall Radio 1 meets the requirements to keep their target audience entertained, and making them to come back and listen to their radio station again.